Derek Hollenberg
Marketing and Communications Leader with 15 years of experience
Breadth of Work
Current role: Bishops Bay Country Club
Director of Marketing and Communications
April 2024–Present
I’m a marketing and communications professional with 15 years of experience helping organizations communicate more clearly, tell stronger stories, and bring more structure to their outreach.
My background includes significant agency experience, private clubs, higher education, healthcare, finance, economic development, destination marketing, nonprofit work, and agency experience. Across those environments, the common thread has been helping organizations explain what they do, reach the people they serve, and create materials that feel thoughtful, consistent, and professional.
In my current role as Director of Marketing and Communications at Bishops Bay Country Club, I was hired as the organization’s first dedicated marketing and communications leader. My work has included communications planning, newsletter strategy, event promotion, leadership messaging, board-related communications, social media planning, professional photo and video production, and support for department heads across daily operations.
Earlier in my career, I spent nine years in agency environments, working with national brands, regional organizations, and small to mid-sized businesses around the world.
What I Bring
Strong marketing and communications work is rarely just one thing. It often includes audience relationships, internal coordination, event promotion, leadership communication, storytelling, and practical support for the people responsible for keeping work moving.
I help organize that complexity. I can work with executives, boards, department heads, committees, and frontline staff to turn varied communication needs into clearer plans, stronger public-facing materials, and a more consistent voice across the organization.
I also bring hands-on creative and technical skills, including professional photo and video production, licensed and insured drone operation, copywriting, web design, graphic design, and presentation development.
Professional photo and video content production is a major part of my work. As audience expectations continue to evolve, organizations need communications that feel current, relevant, and professional. Maintaining a consistent media presence and building a strong media library doesn’t just help with engagement and visibility in the short term, it allows you to develop more dynamic marketing and communications materials in the future.
Past Partners
Additional Samples
About me
I’m an award-winning marketing and communications professional with 15 years of experience across private clubs, higher education, healthcare, finance, economic development, destination marketing, and agency work. Earlier in my career, I spent nine years in agency environments, where I worked with national brands, regional organizations, and small to mid-sized businesses throughout Indiana and Wisconsin.
My strengths are messaging strategy, brand development, systems thinking, creative direction, and professional media production. I’m especially effective in organizations where communication touches many departments and needs to become clearer, more consistent, and easier to manage.
My wife and I are planning to relocate to the Indianapolis area to be closer to family, and I’m interested in opportunities with private clubs and hospitality-driven organizations throughout Indiana.