Derek hollenberg
Fractional Marketing Leadership
Fractional Marketing with an operating system and transition strategy.
Senior Marketing Leadership
I step in to organize priorities, lead teams and vendors, advise leadership, and keep important marketing work moving, whether you’re between leaders or simply don’t need a full-time director.
A Function Built to Last
I bring a structured marketing operating system for managing requests, priorities, capacity and internal relationships—along with clear reporting and analytics—so the departmnet is stronger, more organized, and ready for whatever comes next.
Interim Marketing Leadership
Your marketing leader left. The work didn’t.
Experienced leadership to keep your marketing team moving forward while you search for your next full-time director.
Fractional Marketing Leadership
You need senior leadership, but not necessarily another full-time employee.
Ongoing strategic direction, decision-making, team leadership, and accountability at a level that fits the actual needs of your organization.
Your Marketing Team Is Overwhelmed
The team is busy. Everything feels important. Nobody is quite sure what should come first.
I help establish clearer priorities, requests, responsibilities, and decision-making so your existing capacity can be used more deliberately.
You're Not Sure What Marketing Hire You Need Yet
Before committing to permanent position or structure, understand the function you actually need.
I help assess the work, priorities, capabilities, and gaps in order to help you determine what kind of team and leadership structure makes sense for what comes next.
I bring the infrastructure with me.
My engagements include BloomingHub, a working relationship management system I developed to bring structure and visibility to the marketing function. It creates a clear front door for requests, makes priorities and capacity visible, and provides real data about where work is coming from, what gets approved, and where friction is occurring.
That means I can spend less time building processes from scratch—and more time leading.
When does Fractional Marketing make sense?
Fractional or interim leadership can make sense when the need for experienced marketing leadership is immediate, but a permanent hire isn’t.
That might mean you’re between marketing directors, building a search for your next leader, managing a growing team without senior marketing leadership, or simply don’t need a full-time director yet.
The engagement can bridge a transition or provide ongoing fractional leadership, with the scope built around what your organization actually needs.
What does the engagement look like?
Fractional leadership works best when it combines experienced decision-making with a clear operating structure. I step in to establish priorities, organize how work enters the team, and implement a system that makes the department easier to understand and manage—whether I continue leading it fractionally or eventually transition it to permanent leadership.
Audit the Marketing Function
Review current priorities against capacity, team structure, vendors, workflows, open projects, pain points, and internal relationships.
Stabilize Priorities and Leadership
Create clarity around what matters now, what can wait, who owns what, and where leadership attention is needed.
Implement an Operating System
Put BloomingHub in place to organize requests, capacity, priorities, responsibilities, and reporting without replacing the tools your team already uses.
Improve How the Work Gets Done
Manage the team and vendors, support leadership decisions, improve processes, and use real request data to identify recurring issues and opportunities to improve.
Transition Smoothly or Continue Fractionally
Either hand the function off to a permanent marketing leader with systems and context already in place, or continue providing ongoing fractional leadership if that remains the right model.
About Me
I’m a marketing and communications leader with more than 15 years of experience working across organizations of different sizes, structures, and industries. I’ve led creative teams, built marketing processes, managed agencies and vendors, advised senior leadership, and remained close enough to the work to understand what it actually takes to get things done.
That experience ultimately led me to develop BloomingHub, the operating system I bring into my fractional engagements. My goal isn’t to impose a generic marketing playbook. It’s to understand how your organization works, provide experienced leadership where it’s needed, and build a marketing environment that works better—with or even after me.
BloomingHub
A Framework That Works
BloomingHub is a working relationship framework for the work around Marketing. It gives teams and their internal partners a consistent way to shape requests, clarify expectations, evaluate whether work is ready and worthwhile, and make commitments with greater transparency and accountability on both sides.
By surfacing important questions before production begins, BloomingHub reduces the hidden labor of chasing information, untangling vague requests, renegotiating scope, and explaining unclear decisions—helping Marketing use its existing capacity more deliberately while making the experience of working with the team more consistent, professional, and understandable.